Many new tech start-ups don’t market themselves as well as they could. Sure, Facebook and Google started in dorm rooms, and somehow they have achieved lots of success. Word of mouth can only take you so far. While having a great product is half the battle, if you want to succeed, you need to be able to capture people’s attention and build a solid reputation. If you can do this, you’ll find that success is within reach.
Display advertising may seem like an older technology, but it is going strong and also experiencing a resurgence. A lot of this comes down to the rise in programmatic advertising. It has never been easier to reach the right people, and if you have a good message that resonates, then it will help you in the long run. When getting started with display advertising, it’s a good idea for you to test out your ads across your platforms. Do this with Google, LinkedIn and even Bing. Tailoring your messaging and imagery will help you, so you can find which ads work best for you.
When marketing your company, you must ensure that you are pushing your unique selling points. If you have invested in new metrology parts, promote this information so that your customers know why you are different from all the other tech start-ups. You can also display your wares at a trade show while showing your customers why your product is the best. Make sure that you do not dumb down your product so that those who aren’t technically minded can understand because doing so may end up losing your professional edge. Push the benefits while also not using too much technical jargon.
Paid search is very different from banner advertisement because it provides a chance to anticipate the intent behind your search. You can then cater it accordingly. Informational queries are largely cheaper when bidding, and transactional queries are more expensive; This likely will get a direct conversion. If you want to ensure the best result here, then make sure that you test your messaging to find something that caters to both intent types. You may need to run your ads on Google and other search engines.
So as you can see, there are many techniques you can use to try and push your business to new heights, and if you follow this guide, you should have no problem helping your tech start-up stand out from the crowd.