Global technology brand OnePlus has officially launched its latest flagship smartphone, the OnePlus 12, in the United States and Canada. As a celebration of OnePlus' 10-year journey in disrupting the mobile tech space with their “Never Settle” motto, the OnePlus 12 represents the pinnacle of their relentless pursuit of excellence and innovation.
Boasting powerful cutting-edge hardware, software optimizations, pro-grade camera systems, immersive displays and audio, and an iconic premium design, the OnePlus 12 delivers unparalleled fast and smooth all-around flagship experiences.
Uncompromising Speed and Whole-day High Performance
The OnePlus 12 is powered by Qualcomm's latest flagship Snapdragon® 8 Gen 3 Mobile Platform, which utilizes an ultra-intelligent chip architecture promising substantial improvements of up to 30% in CPU performance and 25% in GPU performance over previous chipsets. This enables the OnePlus 12 to breeze through demanding tasks and graphic-intensive operations with ease.
The proprietary OnePlus Trinity Engine, along with up to 16GB LPDDR5X RAM and 512GB UFS 4.0 storage, enables background apps to remain active for over 72 hours without any performance degradation. As one of the first Snapdragon 8 Gen 3 devices to be approved as Snapdragon SpacesTM Ready, the OnePlus 12 unlocks the full potential for developers to build immersive extended reality (XR) experiences on the device.
Cutting-Edge Cooling for Marathon Performance
To prevent overheating during sustained peak performance, the OnePlus 12 introduces an industry-leading Dual Cryo-velocity VC Cooling System. With a total VC cooling surface area of 9,140mm2 – the largest ever on a smartphone – the advanced cooling tech accelerates heat dissipation through a dual VC design and innovative 3D capillary structure.
As a result, the OnePlus 12 can handle marathon gaming sessions, professional-grade video editing, and simultaneous wired or wireless charging without throttling or risk of overheating.
All-day Battery Life
The OnePlus 12 houses a large 5,400mAh battery and supports blazing-fast 80W SUPERVOOC Endurance Edition charging. With this technology, the device can charge from 1-100% battery life in just 30 minutes.
It also introduces high-speed 50W AIRVOOC wireless charging, enabling cable-free top-ups in a flash. As an example, the OnePlus 12 can run graphics-intensive Genshin Impact at max settings for over 3 hours straight at a smooth 58.7 FPS3, while also delivering up to 5.5 hours of continuous 1080p video recording at 30Hz.
With its battery optimizations and super-fast charging capabilities, the OnePlus 12 provides true all-day endurance even under heavy usage.
Cinematic Display and Immersive Audio
The OnePlus 12 is equipped with a stunning 6.7-inch 2K 120Hz ProXDR display, featuring a brand new blue diamond pixel layout from BOE. With a peak brightness of 4,500 nits, HDR 10+ support, and an A+ DisplayMate rating – the highest ever given to a smartphone display – the OnePlus 12 delivers ultra-realistic visuals with vibrant colours and striking clarity.
The LTPO panel enables a smart adaptive refresh rate from 1Hz to 120Hz based on usage, while still maintaining power efficiency. Premium Dolby Vision enhances colours and contrast for cinematic visuals.
For gaming, HyperRendering technology boosts frame rates to 120Hz for all games using AI-based frame interpolation. It also enables real-time HDR calibration for hyper-realistic graphics.
To complete the entertainment experience, the OnePlus 12 produces immersive spatial audio through its dual stereo speakers tuned with Dolby Atmos. For personal listening, it also supports unique 3D audio when paired with OnePlus Buds.
Pro-grade Camera with Authentic Hasselblad Imaging
Developed in collaboration with Hasselblad, the OnePlus 12 features a next-gen triple camera system with cutting-edge optics, upgraded sensors, and enhanced imaging algorithms.
The main 50MP IMX989 camera with a large ƒ/1.6 aperture excels in low light. The periscope-style 64MP telephoto camera enables 3-6x optical zoom and a total 120x digital zoom range. Finally, the ultra-wide 48MP camera captures expansive 114° perspectives.
OnePlus has also improved HDR, portrait lighting, colour science, and other areas of image processing to achieve true-to-life photography. As a result, the OnePlus 12 produces professional-grade stills and videos that mirror reality in incredible detail.
Modern Elegance with Meticulous Craftsmanship
Inspired by luxury watches, the OnePlus 12 features a bold yet minimalist aesthetic with a curved hollow that reflects intricate craftsmanship and attention to detail. It retains the modern elegant design language of previous OnePlus flagships while adding unique refinements.
The OnePlus 12 will be available in two premium finishes – Flowy Emerald and Silky Black. The vibrant green Flowy Emerald colour employs an advanced AG glass etching process to produce a dazzling interwoven texture that seems to pulsate with energy.
Starting at $799, the OnePlus 12 is now on sale via OnePlus.com, Amazon, and BestBuy in the US and Canada. Experience OnePlus' signature fast and smooth all-round flagship experience that's a cut above the rest.
In summary, with its array of bleeding-edge technologies, hardware innovations, software optimizations, and premium craftsmanship flowing seamlessly together, the OnePlus 12 represents the culmination of the brand's relentless pursuit of excellence. This masterpiece of a smartphone delivers unmatched speed, performance, displays, imaging, and design – truly providing an incredible and well-rounded flagship experience.
