Making Your Business Mobile Friendly

Martin Guay
Martin Guay - Chief Editor
10 Min Read

One of the things that every business needs to be a success is a mobile-friendly website. We’re living in a world now that includes most of us living in a digital space; This means that we spend more time online while we’re on the move than if we are sitting at home on a desktop or laptop.

We’re using smartphones, tablets and even things like Google Glasses to communicate to others. Due to the pandemic, we have come to realize how much time we spend online while on the go and that remote work is becoming increasingly important to every company.

A business that is not mobile-friendly is behind the times, and the last thing that you want to be is behind the curve. You want to know that you are ahead of the game within your industry, and being mobile-friendly will help you more than you realize.

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For example, Google has announced that it will prioritize mobile-friendly websites within its search index. They are choosing to give priority to these sites because they can be accessed across both desktop and mobile platforms, thereby opening them up to a much greater audience than a traditional website could have.

Making Your Business Mobile Friendly
Photo by Farzad Nazifi on Unsplash

Finding the right app development company that knows how to make your website better for mobile use is very important. Are you ready? Let’s take a closer look!

  1. Think with mobile-first.
    • You need to develop and design for mobile-first, above all other methods of tech for your business, and then focus on desktop design. If you choose mobile-first, you’re going to be able to maximize what people see and how they use your website. Some developers go the other way, choosing to go desktop first and work down, but this means that you won’t be optimizing your mobile web design from the beginning.
  2. Think about conversion.
    • Do you already have a desktop site? If so, you’re halfway there. You can work with different website builders or by using different content management system plugins to optimize it for mobile usage. When you recreate this, you will find that it’s not always easy, but with the right help, you can get your website up and running the right way.
  3. Make your themes responsive.
    • If you want your website to be accessible and easy to use by your customers, make sure that it’s compatible with all devices. The best way to do this is to get a responsive theme from one of the best providers out there. A responsive theme makes sure that your website is easy to use, and it simplifies everything for those arriving on your site.
  4. Avoid using Flash.
    • The HTML5 standard has largely supplanted Flash, which was once a much-used standard for animated graphics on websites. If you are worried about mobile customers who rely on your site but have certain browsers that do not support HTML5, then you can optimize the site to render on those older browsers.
  5. Consider the speed of your site.
    • Have you considered how fast your website is running these days? The faster your web hosting, the better quality of your web performance. Choosing the right web hosting provider is a must here, and so you should think about choosing a provider that is faster, more reliable and ensures that your site runs at the right speed. You can keep your site fast by removing unused widgets, getting rid of old plugins, and buying a premium hosting plan.
  6. How does it look?
    • The appearance of your website – no matter where people look at it – really does matter. Paying attention to appearances is important because it’s all down to making a positive, good impression. You want a design that reduces the bounce rate of your website, and you want to ensure that your customers take a look at your site and know for sure that it makes sense for them. You can use the tools that Google has available, including the mobile-friendly test tool, which will help you to test whether your website is doing its job.
Making Your Business Mobile Friendly
Photo by WebFactory Ltd on Unsplash
  1. AMP it up.
    • Your use of Accelerated Mobile Pages will be the help that you need to ensure that your website is seen in the search engine results pages. An AMP site can help users to find your site more quickly. It speeds up the loading process by making your site load eight times faster than before so that it takes less time for the page to finish loading. More than half of mobile users will leave a site that does not load within a few seconds. With AMP, you can help your website to rank higher. You can also limit the maximum dimensions of images on the page so that the loading process is faster as well.
  2. Consider using CSS.
    • To serve up a style sheet tailored for a range of different devices, use media queries; This will help direct the browser to ensure the display website is based on the cascading style sheets you’ve already set. Speaking to an expert web designer is your best course of action, as they will know what your website is using right now. The media queries will help you ensure that your website is as mobile-friendly as possible.
  3. Have you thought about readability?
    • Your website fonts on your desktop site may not necessarily be available on mobile sites, and so you have to consider using standard fonts where possible. You need to make sure that your website is easy to read, and while you want to make your site look visually appealing, testing a range of fonts is a must. Creative fonts may seem appealing, but if they’re not going to render well on a mobile device, then it’s probably not the best option for you. Different fonts can be more or less readable at the same size, but testing is so important.
  4. Have you optimized images?
    • The goal with mobile websites is to shrink it all while keeping it looking visually pleasing and easy to read as possible; This is because mobile devices have a much smaller bandwidth and require more time to load over time. It is important to keep in mind that many of your customers may be on mobile plans with limited data; as a result, making an effort to optimize your site for mobile may improve the consumer experience, website engagement, and conversion rates. Optimizing images by using the right editing software and plugins will be a big help to you and your audience.
  5. Are you using percentages?
    • A lot of people choose to use pixels to decide on mobile image resolution. If you have your images in a fixed margin with pixels, your images will never scale down correctly. If you use percentages over pixels, you’ll have an easier time doing this, and your visitors will only need to scroll down vertically, allowing them to read your website properly.
  6. Increase your current communication levels.
    • If you want to ensure that your business is more mobile-friendly, work on increasing your communication with others. Think about how you can communicate better with your customers and your audience via email, text and notifications. If you curate all of these to appeal to your customers, you’re going to be able to reach better and ensure that you’re reaching the right people, too.
  7. Offer better mobile benefits.
    • Offering mobile-app benefits can encourage customers to download your app. If a customer downloads your app, you can offer them a reason to continue engaging with it. In addition, you can provide incentives for customers to interact with your business more often. Because of the increased variety of opportunities for customers to interact with your business, they are more likely to be receptive to the options that you present.

Smartphones are ubiquitous, and the mobile industry shows no signs of slowing. If you have not incorporated mobile into your business strategy, you may be left behind. Companies must think about how to attract new customers and make their businesses grow in the future if you want to take your business into the future.

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By Martin Guay Chief Editor
I write, talk about technology, gadgets, the latest Android news as much as any other fellow geek, nerd, or enthusiast does. I work in the IT field as a System Administrator, and I enjoy gaming when possible. I'm into plenty of things, and you can usually find me around Ottawa, Canada!For all business inquiry email business-inquiry [@] cryovex [dot] com.
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